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Miele in Hong Kong
Miele Boutique


 
 
 
 
Always a pioneer in Innovation - Miele and the Boutique

After ten months of conceptual planning and fit out, the innovative and intelligent boutique showroom was unveiled in May 2006 by Dr. Markus Miele. It will provide a 24 hour presence to the locale with its thematic window displays and digital projected artwork, completing the "epicentre" of luxury brands as seen in Lee Gardens.
The philosophy behind the design and creation of the boutique adheres to the perception of Miele not only manufacturing "appliances" but rather promoting elegant design, quality products and a desirable lifestyle. We simply want to show that Miele has the most beautifully designed products available.
With Miele appliances being highly sophisticated in both an aesthetic and engineering sense, a showroom that incorporates the same philosophy is vital and has brought a new aura to Miele products.

Miele Boutique outside view
 
 
Driven by a revolutionary design concept
A 4.5 m façade, created by a unique glass technology in a color graduation named "Miele Horizon", makes the Miele Boutique a landmark in the surrounding area. Reaching from red to black in numerous shades the façade looks different according to the time of day and is beautifully illuminated during the evening.
The interior is designed into thematic zones filled with animated features – each area relating to Miele's products, carefully blended into the décor, motivating each person to discover the products. To provide an interactive experience, various secret panels within each zone can be unfolded.

The concept

The different sections of the Miele Boutique:

Please click on the pictures to enlarge
              
The Powder Room     The Cobalt Bar           The Rock Kitchen hob range          The Rock Kitchen oven range        The Miele Mirage         The D-Lounge
 
 
 
The Epi-centre of luxury brands
Located at the corner of Leighton Road and Sunning Road in Causeway bay, just around the corner of Lee Gardens, the Miele Boutique is easily accessible to the public.
Our well trained product advisors are looking forward to welcome you there and give you a thorough overview about our product range including cooking sessions. Besides the comprehensive introduction and advice they are happy to receive your purchasing orders as well since we offer the opportunity of direct shopping at our premises.

Contact

The Location