網上私隱政策

網上私隱政策

關於 Miele 私隱

關於 Miele 私隱

本私隱政策生效日期:2018 年 7 月 30 日

本私隱政策解釋了Miele Hong Kong Limited(“Miele”)如何處理您通過各種方式提供給我們的個人信息,包括但不限於以下內容:

  1. 通過Miele擁有和控制的網站或應用程序鏈結到本私隱政策(統稱為“Miele網站)
  2. 會員、保用登記表(無論是通過Miele網站還是實體渠道完成);
  3. 活動登記表(無論是通過Miele網站還是實體渠道完成);
  4. 訂單(無論是通過Miele網站還是實體渠道完成);
  5. 查詢表格(無論是通過Miele網站還是實體渠道完成);
  6. 維修和維護服務,競賽,調查或特別優惠表格(無論是通過Miele網站還是實體渠道完成)

除非另有說明,否則本政策不適用於:(i)任何未鏈結或連接本私隱政策的網站; 或(ii)Miele網站可與之鏈結但尚無控制權的第三方網站。

您對Miele網站的使用受本私隱政策和線上條款和細則約束。 在使用Miele網站或通過任何渠道向我們提交任何個人資料之前,請閱讀本私隱政策。

 

私隱政策中的使用「個人資料」是指什麼?

“個人資料”是指識別您或可能用於識別您身份的資料。 個人資料包括您的姓名,電郵地址和電話號碼,性別,年齡,出生日期和購物偏好。

 

Miele 如何收集資訊?

Miele 透過兩種方式收集資訊:

• 您提交的個人資料:

Miele 收集您在 Miele 網站數據欄位中或通過實體渠道輸入的個人資料。例如,您可以提交您的姓名、郵寄地址,電郵地址和/或其他資訊,以獲得有關各種主題的資訊、註冊 Miele 計劃、聯絡 Miele 客戶服務或者回覆 Miele 調查。為保護您的私隱,您不應向 Miele 提供未明確要求的任何資訊。

• 被動收集不可識別的資訊:

Miele 網站可能會收集有關您造訪 Miele 網站的資訊,且無需您主動提交此類資訊。無法識別的資訊可能使用各種技術收集,如 Cookies 和網絡信標。Cookies 是透過網站傳輸到電腦硬盤的小文字文件。網絡信標(也稱為 GIF 檔案、像素或互聯網標籤)有助於 Miele 識別您的瀏覽器上獨特的 Cookies。您的互聯網瀏覽器會自動向 Miele 網站傳輸一些無法識別的資訊,例如您剛造訪過的網站的 URL 和您電腦使用的瀏覽器版本。透過允許 Miele 提供更好的服務,根據消費者喜好自訂 Miele 網站,編輯統計數據,分析趨勢,以及管理和改進 Miele 網站,被動資訊收集技術讓您更方便使用 Miele 網站。如果不使用被動資訊收集技術,Miele 網站的某些功能可能無法正常運作。由這些技術收集的資訊不能在沒有其他可識別資訊的情況下用於識別您,Miele 亦不會將其他可識別資訊與透過使用這些追蹤技術收集的資訊聯絡起來。關於限制或禁用追蹤技術,請參閱下面的「對於 Miele 如何收集和使用我的個人資料,我有哪些選擇?」。

 

Miele 在什麼情況下、出於什麼目的可以收集和使用個人資料?

Miele 將使用您透過 Miele 網站提供的個人資料來回答您的問題,以註冊客戶的方式處理您的申請,處理您的訂單,進行抽獎,遊戲或比賽,並為您提供高效率的客戶服務, 及預防或偵測罪案。在您將個人資料輸入到 Miele 網站上的表格或數據欄位後,Miele 可能會使用某些識別技術使 Miele 網站「記住」您的個人偏好,例如您經常造訪的 Miele 網站部分,以及您的用戶 ID。如果您選擇及同意我們將您的個人資料用於其他商業目的,我們亦只會將您的個人資料用此等活動,例如為您提供接收有關 Miele 產品或服務通知的機會,邀請您參與有關我們產品的調查,或者通知您相關特別促銷活動。

 

Miele 是否會合併個人資料?

Miele 可以合併使用 Miele 網站的客戶的個人資料。此外,我們可能會以不可識別的形式(匯總/匿名數據)合併資訊,以幫助我們更好地設計 Miele 網站和 Miele 產品,加強我們的研究活動,並促進其他業務功能。

 

對於 Miele 如何收集和使用我的個人資料,我有哪些選擇?

您可以於Miele 網站上的表格或數據欄位中選擇不提供您任何的個人資料輸入,從而限制 Miele 收取您個人資料的數量和類型。我們某些網上服務只能在您向我們提供適當的個人資料時才能提供給您使用。Miele 網站的其他部分可能會詢問您是否希望加入我們的聯絡人名單,以給予您可能感興趣的優惠、促銷和其他服務。我們也可能向您提供偏好問題或偏好選項,允許您指出您不希望 Miele 網站使用追蹤技術(如 Cookies)而記錄您的個人資料,例如用戶 ID 或關於回訪的電郵地址。但是,使用追蹤技術收集不可識別資訊的 Miele 網站通常不會為您提供退出追蹤技術的功能。某些互聯網瀏覽器允許您限制或禁用收集不可識別資訊的追蹤技術。

 

誰可以存取我的個人資料?

有限數量的 Miele 員工、與 Miele 進行聯合計劃的某些公司,以及與 Miele 簽訂合同意為 Miele 執行業務活動的第三方服務機構可以存取您的個人資料。我們會就私隱的重要性以及如何妥善安全地處理和管理客戶數據對員工進行培訓。此外,如果您正在註冊一個計劃或活動會由另一家公司一起協作,且該公司要求造訪您的個人資料,Miele 會根據適用法律的要求,事先徵求您的同意。此外,Miele 的慣例是要求其承包商保密您的個人資料,並僅將您的個人資料用於實現為Miele 的業務。

 

Miele 是否會與第三方分享個人資料?

除另有明文規定否則 Miele 不會將您的個人資料轉讓給第三方。如您有選擇願意披露您的個人資料(opt-in),Miele 可能會披露您的個人資料予協助我們業務活動的第三方服務機構,而無需您對第三方服務機構作出同意。Miele 的慣例是要求此類第三方服務機構保持您個人資料的機密性,並僅將您的個人資料用於執行 Miele 的業務,同時遵守 Miele 的指示。Miele 進一步保留披露您的個人資料的權利,以回應政府當局發出的授權資訊要求或法律要求等情況。如果 Miele 出售其產品線或部門之一,Miele 會僅根據適用法律的要求及在您同意的情況下,將您的個人資料轉讓給買方,以便買方可以繼續為您提供資訊和服務。

 

Miele 如何保護個人資料?

Miele 的慣例是保護收集個人資料的每個 Miele 網站;但是,透過互聯網傳輸的個人資料的機密性是無法保證的。我們懇請您在透過互聯網傳輸個人資料時謹慎行事。Miele 不能保證未經授權的第三方無法存取您的個人資料;因此,在向 Miele 網站提交個人資料時,您必須權衡利益和風險。此外,本私隱政策涵蓋的 Miele 網站將在您連接到不受 Miele 控制的網站時顯示警告;在提交個人資料之前,您應該檢視這些第三方網站的私隱政策。

 

如何更正個人資料或將其從當前客戶記錄中刪除?

在您的協助下,Miele 將保持個人資料的準確性和最新性。您可以要求刪除、修改或更正您的個人資料。請透過以下指定方式之一與我們聯絡,通知我們您的意願。

 

Miele 會儲存個人資料多久?

通常 Miele 會根據適用法律規定的適用數據保留期限內,並會根據所收集資訊所作的目的而儲存您的個人資料。

 

我如何聯絡 Miele?

如果您對您提供給我們的個人資料之範圍、使用、修改或刪除有任何疑問,或者您希望不再接收有關 Miele 業務的未來通訊或選擇退出某Miele 計劃,請透過點擊您所造訪的 Miele 網站上的「聯絡我們」鏈結,與我們聯絡。

在與 Miele 的所有聯絡通訊中,請包括您用於註冊的電郵地址(如適用)、您曾提供任何個人資料並有疑問或疑慮的 Miele 網站地址,以及您申請或查詢的詳細說明。如果您想要刪除、修改或更正您的個人資料,並透過電郵與我們聯絡,請在電郵的主題欄中填寫「刪除申請」或「修改/更正申請」(如適用)。我們將盡最大努力及時回應所有合理要求。

 

我怎麼知道 Miele 是否更新了本私隱政策?

如果 Miele 更改了其私隱政策,本私隱政策的更新版本將反映這些更改,我們將透過更新本私隱政策頂部的生效日期來通知您這些更改。在不違反適用法律規定的權利情況下,Miele 保留不時修改本私隱政策的權利,以反映技術進步、法律和監管變化以及良好的業務規範。

 

Google ReCAPTCHA服務的隱私政策

我們使用Google Inc.提供的Google ReCAPTCHA服務,以確保在用戶提交電子表單(例如登記收取電子通訊)時提供足夠的數據保護。 使用Google ReCAPTCHA服務的目的是確保提交是由真人提出的,而不是通過機器自動處理。 Google ReCAPTCHA服務將通過評估您的IP地址和其他數據來實施各種安全措施,此類信息會將其傳遞給Google Inc.進行處理。 因此,Google Inc.的數據保護政策適用於此處。 (有關Google Inc.數據保護政策的更多信息,請訪問 https://www.google.com/intl/en/policies/privacy/)。

通過在我們的網站上使用Google ReCAPTCHA服務,您確認您已閱讀並理解上述聲明,並聲明您自願採取行動並同意將所使用/生成的數據傳遞給我們和Google Inc.

Data security

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

             https://www.miele.com/de/com/cybersicherheit-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookies

Cookie Notice

Miele Hong Kong Ltd. uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

 

1. General Explanation

Cookies are small text files that are stored on your computer or end device  when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

  • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
  • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:

  • To identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • To help us remember products that you have added to your shopping cart or notepad.
  • To show you the quantity of products you have added to your shopping cart or notepad on the website.
  • To remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • To analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
     
  • For the purpose of retargeting/remarketing and for the placement of online advertisements.

By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • View cookies,
  • Allow cookies,
  • Disable all or certain cookies,
  • Disable all cookies when closing the browser,
  • Blocking cookies,
  • Notify when a cookie is to be set,
  • Objection to tracking web analysis (opt-out).

​When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.

To the extent any personal data is collected through cookies, our Privacy Policy also applies and complements this Cookie Policy.

 

2. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests under Article 6(1)(f) GDPR. These legitimate interests are our carrying out the transmission of a communication over an electronic communications network and/or of enabling the use of a specific service explicitly requested by you. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

2.1 Google

On our website we use various essential cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

2.2 Further details

Further details about each of the individual essential cookies we use can be found in the following table:

 

Name

Third Party

Purpose

Retention Period

 

NID

 

 


Google

 

 

 

Google Tag Manager (further explanation above)  

 

6 months

gtm_auth

 


Session

 

gtm_debug

gtm_preview

 

3. Analysis and Marketing cookies

In addition, we use cookies on our website for the following purposes:

  1. An analysis of your usage behavior ('Analysis purposes').
  1. Retargeting/remarketing and the placement of online advertisements ('Marketing purposes').

We have classified these cookies as both Analysis and Marketing cookies as they may be used for both purposes rather than just Analysis or Marketing.

The legal basis for the placing of these cookies and the processing of personal data from them is consent under Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

3.1 Analysis Purposes

For analysis purposes we collect and store the following data:

  • Frequency of page visits
  • Search Keywords
  • Use of website functions

The processing of data from cookies for analysis purposes enables us to improve the quality of our website and its content.

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

3.2 Marketing Purposes

Marketing purposes (often also called retargeting or remarketing) refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access cookies for marketing purposes are explained below.

3.3 Third Parties

The cookies that are used for analysis and/or marketing purposes are provided and/or accessed by third parties. Further details are below about the third parties whose cookies we use for analysis and/or marketing purposes and who may have access to data from cookies used for analysis and/or marketing purposes.

3.4 Google

On our website we use various cookies for analysis and/or marketing purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.

3.4.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

3.4.2 Google Marketing Platform

Google Marketing Platform is a product created by Google that unified their DoubleClick marketing products and the Google Analytics 360 Suite under a single brand.

Further information about Google Marketing Platform can be found here.

3.4.3 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

3.5 Facebook Analytics and/or Marketing

On our website we use various cookies for analysis and/or marketing purposes that are provided and/or used by Facebook.

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). Cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

Further information about Facebook's use of data from cookies can be found here and here.

3.6 Microsoft Analytics and/or Marketing

On our website we use various cookies for analysis and/or marketing purposes that are provided and/or used by Microsoft. Further information about Microsofts use of cookies can be found here.

3.7 Google Optimize

Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.

For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en. 

3.8 Further Details

You can deactivate cookies used for analysis and marketing purposes by changing your settings at the top of this policy. Further details about all of the individual cookies used for analysis and marketing purposes can be found in the following table:

Name

Third Party

Purpose

Retention Period

 

_ga

 

 

 

 

 

 

 

Google, Media Agency Carat Media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google Analytics, Google Marketing Platform and/or Google Ads
 

 

2 years

_gid

 

24 hours

 

_gat

1 minute

 

 

AMP_Token

 

30 seconds to 1 year

 

 

_gac_UA-46987841-1

90 days

_gcl_au

90 days

_gac_UA-46987841-1

Persistent

_gcl_aw

Persistent

_sm_au_c

Persistent

_dc_gtm_UA-46987841-1

Persistent

_fbq

 

Facebook, Media Agencies

Facebook Analytics and/or Marketing

Persistent

_fbc

Minimum 90 days

_fbp

Minimum 3 months

_uetmsclkid

 

Microsoft, Media Agencies

Microsoft Analytics and/or Marketing

 

90 days

_gaexp Google Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in

90 days

_opt_awcid

Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awmid

Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awgid Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awkid Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_utmc Used for campaigns mapped to Google Ads Customer IDs

24 hours

 

5. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

 

6. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.com.hk.