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Privacy Notice

This Privacy Notice informs you about the data processing in connection with our website and other Miele services. Services means the services and other activities, such as support, to be supplied to or carried out by or on behalf of Miele. The processing of personal data takes place exclusively within the framework of the respective applicable legal data protection laws, in particular the European Union (“EU”) General Data Protection Regulation (EU 2016/679) (hereinafter referred to as "GDPR") and where relevant applicable local data protection law in your territory. Where we refer to the GDPR we also include reference to applicable provisions of the local data protection law in your territory.

1. General information

1.1 Personal data

In accordance with Art. 4 (1) GDPR, “personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

1.2 Controller

The controller within the meaning of Art. 4 (7) GDPR is:

Miele (Hong Kong) Limited,

Rm 4101, 41/F, Manhattan Place, 23 Wang Tai Road, Kowloon Bay, KL

Tel: +852 2610 1025

Email: customerservices@miele.com.hk

1.3 Legal basis for processing

Information on the legal basis are provided in the relevant section for each of the individual processing activities. The following applies in general:

Insofar as we obtain your consent for the processing of personal data, Art. 6 (1) (a) GDPR is the legal basis.

When processing personal data that is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract, Art. 6 (1) (b) GDPR is the legal basis.

Insofar as the processing of personal data is required for compliance with a legal obligation to which we are subject, Art. 6 (1) (c) GDPR is the legal basis.

If the processing is necessary to safeguard a legitimate interest on our part or on the part of a third party and if your interests, fundamental rights and freedoms do not override the former interests, Art. 6 (1) (f) GDPR serves as the legal basis for the processing.

1.4 Storage of personal data

We delete personal data as soon as the storing is no longer necessary in relation to the purposes for which they were collected or otherwise processed. Beyond that, we may be obliged to store your personal data for compliance with a legal obligation which requires processing by Union or Member State law to which we are subject (e.g. commercial and tax law). The personal data will be deleted when a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data in order to conclude or fulfill a contract.

1.5 Obligation to provide personal data

Unless otherwise described in our Privacy Notice, you are not legally or contractually obliged to provide your personal data. However, failure to provide personal data may in some cases mean that we are unable to provide services.

1.6 Transfer of personal data

Within the context of the data processing described in this Privacy Notice, it might be possible that we transfer personal data to the following categories of recipients (in addition to the recipients expressly stated in this Privacy Notice):

• Authorized agents and other consultants (e.g. attorneys, tax accountants, auditors);

• Service providers (e.g. marketing agencies, IT service providers);

• Companies of the Miele Group (https://www.miele.com/en/com/subsidiaries-2156.htm);

• Insurance companies; and

• State agencies and governmental bodies.

We only transfer personal data to third parties insofar it is required to fulfil our contractual obligations, in case we have or the respective third party has a legitimate interest in processing the personal data or if you have given consent to the transfer. Furthermore, we only transfer personal data to third parties if and insofar as we are obligated to do so according to applicable law, regulatory action or court order.

1.7 International transfer of personal data

Unless otherwise expressly stated in this Privacy Notice, all personal data collected from you in connection with your use of Miele services are generally stored and processed on servers within the territory of the European Union. However, it might be possible that your data will be transferred and processed outside the territory of the European Union. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here) or adequacy decisions by the European Commission on the basis of Art. 45 of Regulation (EU) 2016/679 (which can be found here). Please contact us if you want to get more information about the international transfer of data at Miele.

1.8 Data subject rights

Data subjects may have various rights under GDPR and/or applicable laws. These include in particular:

• Right to information: According to Art. 15 GDPR and/or applicable laws, you can request a confirmation as to whether personal data concerning you is being held or processed by us. If we hold such personal data, you may make a request for us to supply you with a copy of such data. If such processing is available, you may also request further information about the processing from us.

• Right to rectification: Where a copy of personal data has been supplied by us in compliance with a data access request, and you consider the data is inaccurate, you may request that a necessary correction be made to the data. Further or alternatively, in accordance with Art. 16 GDPR, you are entitled to rectification and/or completion if the processing of personal data concerning you is incorrect or incomplete.

• Right to restriction of processing: You may request, pursuant to Art. 18 GDPR, that the processing of your personal data be restricted, as far as one of the following conditions is given:

(i) the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;

(ii) the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;

(iii) the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;

(iv) the data subject has objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

• Right to erasure: According to Art. 17 GDPR and/or applicable laws, you also have the right, under certain circumstances, to demand the deletion of your personal data that has been stored, as far as one of the following conditions is given:

(i) the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;

(ii) the data subject withdraws consent on which the processing is based according to Art. 6 (1) (a) GDPR, or Art. 9 (2) (a) GDPR, and where there is no other legal ground for the processing;

(iii) the data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR;

(iv) the personal data have been unlawfully processed;

(v) the personal data need to be erased for compliance with a legal obligation in Union or local law of a Member State to which the controller is subject;

(vi) the personal data have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.

• Right to data portability: In accordance with Art. 20 GDPR, you are also entitled to receive the personal data that you have provided in a structured, common and machine-readable format and to transmit it without any obstruction from us to another controller.

• Right of appeal: You have the right to complain about the handling of your personal data by a data protection authority. The for Miele responsible data protection authority is the Office of the Privacy Commissioner for Personal Data, Hong Kong, Unit 1303, 13/F, Dah Sing Financial Centre, 248 Queen's Road East, Wanchai, Hong Kong. https://www.pcpd.org.hk/index.html.

• Right of objection: If your personal data on the basis of legitimate interests are processed pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for this arising from your particular situation, Miele cannot demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or if your objection is based on being targeted to personal advertising. In the latter case, you have a general right of objection, which is implemented by us without any situation being specified.

The abovementioned rights may apply to you to the extent that the GDPR and/or the relevant law providing such right is applicable to you. To assert applicable rights, please contact us stating your concern, your name and, if applicable, your customer number. Please address your request to the contact details given in sections Controller or Data Protection Officer.

2. Collection and processing related to our website

2.1 Automatically processed data when visiting

Each time you access our website, your browser automatically transmits data that are stored in the log files of the server. This includes the following data (hereinafter referred to as the "Log File Data"):

• Information about browser type and browser version;

• Operating system of the user;

• Internet service provider and IP address of the user; and

• Date and time of the access.

The Log File Data is evaluated anonymously in order to continuously improve the website, to adapt the website to the interests of our users and to be able to remedy errors quickly. For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1) (f) GDPR.

In a non-anonymised form, Log File Data are used solely to detect malfunctions and to ensure system security, including detection and tracking of improper access attempts and fraud and abuse attempts. In the event of technical errors or security incidents, we may also log the customer number and the shopping cart ID. The data are stored up to 30 days. In certain cases, Log File Data must be stored for a longer period, e.g. for troubleshooting or for preservation of evidence. In these cases, Log File Data will not be deleted until final clarification of the respective incident and may in individual cases be forwarded to the investigating authorities. For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1) (f) GDPR.

2.2 Registration for Miele Account

With a Miele Account, you can easily access all relevant information related to your orders, products, warranties, upcoming events and product services. All this information will be gathered and will be made available to you after your registration and login on the Miele website or in the Miele Apps.

We and Miele & Cie. KG are jointly responsible for data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with the main terms of the joint controller agreement between Miele & Cie. KG and us.

If you actively submit data to us, for example by registering with a Miele Account, we will process the data transmitted by you.

When registering for a Miele Account, we collect and process the following information from you:

• Title;

• Name;

• Email;

• Address;

• Telephone number;

• Password; and

• Preferred Language.

We process the above data to create and maintain a Miele Account. The legal basis is Art. 6 (1) (b) GDPR.

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. For this, the legal basis is Art. 6 (1) (c) GDPR.

If and insofar you decided to register a Miele appliance through the Miele website or Miele App or to pair a network-enabled Miele appliance with your Miele Account, we will process the following data:

• Customer number and Miele account;

• Equipment serial number;

• Appliance manufacturing number;

• Functional characteristics of the appliances and appliance master data; and

• Purchase date.

We process the above data to provide you an overview of all of your registered or paired domestic appliances. The legal basis is Art. 6 (1) (b) GDPR.

2.3 Processed data when using the online shop

If you actively submit data to us, for example by using our online shop, we will process the data transmitted by you.

You can use our online shop as guest or registered user. When using the online shop, we collect and process the following information from you:

• Title;

• Name;

• Address;

• Email;

• Telephone number;

• Items ordered;

• Delivery address, if different;

• Invoice and payment data.

We process the above data to process your orders. If you signed up for a subscription, we will process the above data for each delivery.

The legal basis is Art. 6 (1) (b) GDPR. When you use the online shop as registered user, we store the order history to your Miele Account; for example to present your recently purchased products. The legal basis for this is Art. 6 (1) (b) GDPR.

We store the data collected for the contract until the expiry of the statutory or any contractual warranty and guarantee claims. Thereafter, we store the information required by commercial and tax law for the statutory periods of time for the sole purposes of an audit being performed by the tax authorities. For this, the legal basis is Art. 6 (1) (c) GDPR.

Your payment data will be forwarded to the respective payment service provider for payment processing.

We have assigned the following payment service provider: Adyen N.V., Simon Carmiggeltstraat 6-50, 1011 DJ, Amsterdam, the Netherlands, https://www.adyen.com/policies-and-disclaimer/privacy-policy, to process payments via Apple Pay, Google Pay, credit card and other payment methods on behalf of Miele. All credit card details are directly entered into the system of the respective payment provider and cannot be read or processed by us. Please find the privacy notices and more information about our payment providers on the respective websites.

If you choose “Pay by Bank” the payment is done through Tink. After your selection of your bank, you will be redirected to your bank’s website or app to complete the payment. Please find more information to online payment pay by bank at: https://tink.com/legal/notices/.

More information on the processing of your data when using Apple Pay can be found at: https://support.apple.com/en-us/HT203027.

More information on the processing of your data when using Google Pay can be found at: https://policies.google.com/privacy and https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en-GB.

More information on the processing of your data when using PayMe can be found at: https://payme.hsbc.com.hk/en/legal/pws-privacy-security.

More information on the processing of your data when using Alipay can be found at: https://docs.alipayplus.com/alipayplus/legal/docs/privacy.

If you pay via PayPal, you will be redirected to PayPal's website via a link. With regard to payment processing, the data processed relate to your name, your address, your Email address, any telephone number(s) and account or credit card information. Please refer to the General Terms and Conditions, Terms of Use and Privacy Notice of PayPal (Europe) Sàrl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg on the website: www.paypal.com.

If you pay via Klarna, you will be forwarded to the Klarna app, a service of the Klarna Bank AB (publ) Sveavägen 46, 111 34 Stockholm, Sweden. Regarding payment processing, the data processed relate to your name, your address, your Email address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Privacy Notice and Terms of Use of Klarna, which can be found at: https://www.klarna.com.

The legal basis is Art. 6 (1) (b) GDPR.

In addition to the abovementioned processing purposes, we process your IP address for IT-security and fraud prevention purposes, in particular preventing and detecting of payment fraud. For fraud prevention purposes, we receive information from our payment service provider for payment risk assessments and to ensure safe services.

We also process your address (or delivery address, if different) data to validate your address. We process such data for fraud prevention purposes as well as to avoid and correct input errors. We have a legitimate interest in such data processing, the legal basis is Art. 6 (1) (f) GDPR. We use a processor bound by instructions within the meaning of Art. 28 GDPR for data processing.

The delivery address will be forwarded to the delivery partner appointed by us. So that the delivery partner can contact you to coordinate the delivery date or in the case of delivery problems, we will provide the delivery partner with your Email address and, if applicable, telephone number. The respective data are transmitted solely for the respective purposes and are deleted after delivery.

For certain products, we offer a track-and-trace service. In this event, we will transfer your Email address and other data to our instruction-bound service provider. The legal basis for the processing of the data is Art. 6 (1) (b) GDPR. Furthermore, we have legitimate interest in the proper delivery of your order, Art. 6 (1) (f) GDPR. The data will be processed as long as it is required for the track-and-trace service and will be deleted afterwards.

2.4 Find a Dealer

For our “Find a Dealer” feature, we use the map service Google Maps via an API. The provider is Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").

If you agree to use our feature by clicking the “Load Google content”-button, your

• IP-address;

• address - if entered in the user input field on the page; and

• geolocation - if you click the arrow icon next to the input field on the page and give or gave permission to share your (geo)location within your Browser,

will be shared with Google so that the feature can provide you with a list of dealers, partners or other Miele related locations near the location you have given.

We will save your decision for your current session in a cookie so that you still have the chance to change your mind. The session cookie has only that content (true/false value). For more information, see our cookie policy.

We process your data to provide you with the services you have requested, in accordance with Art. 6 (1) (b) GDPR.

You can change your permission or non-permission sharing your (geo)location within your browser privacy preferences or site settings at any time.

If you change your mind about having your data used for the feature, you can delete the cookies and reload the page or end the session.

Google controls your personal data and may use it for their own purposes and send it to secure and insecure countries. We have no influence on that data transfer and processing. If you would like more information about Google Maps' data processing and privacy, please visit Privacy Policy – Privacy & Terms – Google.

3. Miele Club

The Miele Club is a customer loyalty programme in which the member expresses a particular interest in the manufacturer Miele and its products and services, and which represents a special link between the member and Miele. In return, the member will receive special perks and benefits.

If you register for the Miele Club customer loyalty programme, we will collect the following customer data as part of your registration:

• Title;

• Name;

• Address;

• Mobile number

• Email;

• Date of birth

• Purchased Miele appliances.

We process this customer data for the purposes of providing our customer programme. If you provide your date of birth in our form, it will be controlled for the minimum age of 18 to participate. The legal basis for this is Art. 6 (1) (b) GDPR. You can find the Miele Club general terms of use here.

We store customer data until the end of your participation in the Miele Club customer programme, provided that and insofar as we are not obligated to store it for any longer owing to reasons based on commercial and tax law.

As a Club member, you receive contractual Club communication. It is activated by default as long as you take part in the Miele Club:

• Contractual Miele Club communications based on the Miele Club terms of participation and use. This consists of messages about special Miele Club promotional discounts and a welcome message containing a voucher. Communication is also permitted in the event of queries regarding your membership. Communication is generally sent in digital format (via Email or WhatsApp (if used by you), but may also be sent by post. This communication takes place in order to implement the agreed terms of use. The legal basis for this is Art. 6 (1) (b) GDPR.

You can cancel your membership at any time with future effect, e.g. by contacting our service centre or the Data Protection Officer; there is no particular format that your notification has to follow. Additionally, you can end your membership by Email (customerservices@miele.com.hk).

4. Commercial communication

If and insofar as you have given us your consent for marketing and advertising purposes, [e.g. by subscribing to the newsletter, customer satisfaction surveys, app notification, Miele Club newsletter, etc.], the data processing required in the context of establishing contact is carried out in accordance with applicable laws and/or on the legal basis of your consent, Art. 6 (1) (a) GDPR. We may not so use your personal data for direct marketing unless we have your consent to our intended use of the kinds of personal data for the classes of marketing subjects (which includes without limitation domestic appliances and commercial equipment) as specified in this Privacy Policy and/or in any applicable personal information collection statement or written communication. It is possible that commercial communications may be sent through our external service providers. These service providers act as processors on our behalf. You may object to the processing of your data for these purposes or revoke your consent to us at any time with effect for the future (e.g. by using the unsubscribe link contained in the email or by writing to us by Email or letter) without charge, upon which we will cease, and procure our external service providers and data processors to cease, using your personal data for these purposes (including without limitation in direct marketing).

We will check if the Email address you provided for receiving commercial mails is valid using a small request with your Email service provider (SMTP call). You won't receive any Emails as a result. We process your data to fulfil your requested service in a proper manner to an existing e-mail-address.

4.1 Consent-based commercial communication

Miele offers a wide range of products and services. We already use a certain degree of personalisation in our consent-based newsletter and consent-based commercial communications (we use both terms synonymously).

Within the scope of consent-based commercial communication, we will inform you about products and innovations in the Miele product range, Miele offers, sweepstakes, events organised by Miele, customer surveys, product rating and review requests for purchased Miele products and recipes, all tailored to your interests.

We will use the postcode you provide to inform you about Miele events in your area. In addition, when we send you commercial communications, we will take into account the interests you have indicated when registering for commercial communications or stating in your account, if this is available in your country.

If and insofar as you have given us your consent, we and Miele & Cie. KG, Carl-Miele-Str. 29, 33330 Gütersloh, Germany, process the contact data you have provided (Email address and name, your telephone number and/or your Miele account, if you have one) and the data groups listed below for the purpose of sending you personalised commercial communications by Email, SMS, WhatsApp (if you use it), post or via the Miele Apps and websites. We and Miele & Cie. KG are jointly responsible for data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with the main terms of the joint controller agreement between Miele & Cie. KG and us.

The legal basis for this processing is your consent, Art. 6 (1) (a) GDPR.

We will process the contact data and your declaration of consent for the abovementioned purposes for 5 years after each use.

You may revoke your consent at any time for the future without giving reasons and without charge, e.g. in writing (Miele (Hong Kong) Limited, Rm 4101, 41/F, Manhattan Place, 23 Wang Tai Road, Kowloon Bay, KL) or by Email (customerservices@miele.com.hk). You will also find an unsubscribe link in every Email sent to you, which you can use to cancel your subscription without charge. There is also an opt-out button in the settings of your Miele Account and App.

4.1.1 Purchasing, event and service histories

We will tailor our commercial communications to your interests/ needs. Therefore we take into account all Miele appliances or Miele products that you have already purchased directly from Miele and/or registered/paired in your Miele Account and those that you will purchase or register/ pair in the future, as well as any Miele events that you have booked. This includes reminders for warranty extensions and to redeem the consumables voucher included with your appliance. Miele will process your order history (also retrospectively where applicable) for this purpose for a period of 10 years for appliances and 5 years for consumables and accessories.

We also use information about the services you have used in the past and will use in the future (e.g. delivery and/or installation service, maintenance work, individual product advice and contact with Miele's customer service) and the technician assignments you have commissioned. As part of the information on the technician assignments, Miele processes the details of the respective repair order, the cause of the damage and any remedial action taken (repair). We store this information for a period of 3 years for this purpose.

4.1.2 Newsletter clicks and opens

In addition, we collect your receipts and read receipts of our commercial communications, as well as information about the links you click there. We store this information in your user profile and use it to make our communications more relevant to you. We keep this information for 2 years for this purpose.

4.1.3 Customer lifetime value

We use customer lifetime value to gain a deeper understanding of our customers so that we can better target our advertising campaigns to your interests.

The specific customer lifetime value calculation is based on several factors. In order to create customer scores, we use your pseudonymised account information, analyse your purchasing and ordering behaviour as well as newsletter clicks and opens as described above and create segments to certain customer value groups.

Data will be processed for this purpose for the time periods described in the respective sections in this Privacy Notice.

5. Creating analyses and evaluations

We consistently strive to gain a better understanding of our customers’ needs and wishes and to align our products and services with these. To achieve this in the most effective and efficient manner, we, the Miele & Cie. KG and the subsidiaries listed at miele.com are joining data. Together we are jointly responsible for the data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with provide the key provisions of the joint controller agreement. Miele X B.V. and Miele Tehnica SRL act as our processors on our behalf, processing data strictly in accordance with Miele’s instructions.

The following categories of data may be processed in pseudonymized form: master data, contact information, Miele Account and Miele Club data, contract data, purchase data, appliance data, appliance usage data, service usage data, website analytics data, tracking data, device data, social media data, survey and event data.

The pseudonymized data is used for the following purposes:

• User journey optimization: By understanding how our customers interact with our products and services, we want to identify and eliminate obstacles in the customer journey to make the path from initial contact to purchase or use as easy as possible.

• Product improvement: By understanding how our products are used, we can further develop products, integrate new features, or optimize existing ones to increase the product's usefulness for the customer.

• Service improvement: By analyzing data we can personalize service for customers, processes can be optimized, employees trained, or self-service offerings expanded.

• Usage pattern analysis: By evaluating customer usage patterns, we can better understand their needs.

• Customer loyalty and customer satisfaction: Customer data analysis can reveal what makes customers happy and what causes them to churn.

• Statistical analyses: Comprehensive statistical analyses provide insights that influence overarching decisions (e.g., corporate or product development strategy).

This constitutes our legitimate interest to process your data, Art. 6 (1) (f) GDPR. You have the right to object to the processing of your personal data as outlined under the “Right to Object” section of this Privacy Notice.

Data will be processed for this purpose for the time periods described in the respective sections in this Privacy Notice.

6. Contact and customer service

6.1 Contacting us

Our website lists different ways that you can contact us. Furthermore, you can contact us through our social media presences (e.g. on Facebook or Instagram). If you use these and contact us e.g. by Email, we will process the data you provided to us to answer your request.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

6.2 Miele Customer Service

You can contact Miele Customer Service in various ways, e.g. by telephone, WhatsApp (if used by you) or online. In this case, we will process the data you submit to us as part of your request. Insofar as it is necessary for the provision of customer service, for example, to collect the Miele appliance from you, to carry out repair work or to process warranty or guarantee claims, your data will be forwarded to our service partners.

In the context of the fulfilment of customer services, we process personal (name, address, telephone number, contact details) and appliances-related (serial number, appliances status) data.

The legal basis for the processing of your data in the context of customer service is Art. 6 (1) (b) GDPR.

Furthermore, we process the abovementioned data for product security and surveillance purposes and to fulfil our legal obligations as manufacturer or distributor of the products. For these purposes, we may transfer your data to our supplier. The legal basis for the processing of your data is Art. 6 (1) (b) and 6 (1) (c) GDPR.

Moreover, we pseudonymize your abovementioned data and evaluate your data only in a pseudonymous manner so that we can continuously optimise our products and services. The legal basis for this is Art. 6 (1) (f) GDPR, whereby the optimisation of our products and services justifies our legitimate interest.

If you consented to screen or call recordings, your call and the screen of the agent may be monitored for training or quality assurance purposes. The legal basis for the processing of your data in this context is Art. 6 (1) (a) GDPR for call recordings and Art. 6 (1) (f) GDPR for screen recordings.

With regard to customer service, data transmitted to us will be deleted upon expiry of the corresponding warranty or guarantee periods or two (2) years / six (6) years after the relevant inquiry (whichever is longer), provided and insofar as we are not obliged to store them for a longer period for reasons based on commercial and tax law.

6.3 Miele AI Shopping Assistant

Our website includes an AI-powered shopping assistant provided by our service provider Microsoft Ireland Operations Limited, Dublin, Ireland, who acts as a processor on our behalf and upon our instructions. The assistant helps you discover suitable products and compatible accessories by interpreting your questions or uploaded images. It may ask for certain details, such as your household size, home type, or product model, to provide you with explanations and guidance on products. The input of special categories of personal data (Art. 9 GDPR), such as health data, is not necessary for the use of the assistant. Please refrain from entering such data.

When using the assistant, your messages and uploaded images are temporarily processed to maintain the conversation during your session. This data is held only for the duration of your session and is automatically deleted when the session ends. It is not stored or retained beyond that point. Your IP address is processed to technically enable the feature and ensure proper functioning. The assistant is only activated - and data is only processed - when you choose to use it, for example by interacting with the assistant. In connection with this service, we use cookies, Session and/or Local storage technologies which ensure proper technical functionality of the assistant. The legal basis for the processing is our legitimate interest in helping you find the right product on our website (Art. 6 (1) (f) GDPR).

If you have given analytical consent on our website, your interaction with the assistant, such as selecting suggestion prompts, or using filters, may be tracked via Google Analytics. In this context, event data such as device type, country, browser language, pages visited, and products viewed or added to cart may be associated with usage of the assistant. Prompt selections made within the assistant may be included as interaction events if analytical consent has been given. Read more about how we use Google Analytics in this privacy policy under the heading “Google”. Furthermore, if you have given analytical consent on our website, we process the free-text inputs you provide (i.e. your typed messages), uploaded images, and full conversation logs in combination with the Google Analytics data to better tailor future consultations and refine how product suggestions are made over time. We store the data for up to 2 years. Analytics tracking is based on your consent (Art. 6 (1) (a) GDPR), where applicable.

6.4 Qualtrics Satisfaction Surveys

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer-, product-, and brand-surveys to regularly improve our products and services. When you are participating in a survey, only log data (date and timestamp / information to your browser and browser settings / information to your device / usage date) will be processed. You are free to decide whether you like to participate in a survey. If you do not want to participate, you can just close the survey pop-up. The legal basis for the data processing is your consent, Art. 6 (1) (a) GDPR. You can revoke your consent with effect for the future at any time.

In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.

6.5 Neocom Buyers Guide

On our website, we use Guided-Selling-service provided by our service provider Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). The service helps you to find the right product faster and more efficiently. After only a few questions, initial product suggestions are made. The products get populated based on how well it fits your needs. You are free to decide whether you like to use the service. In this context, we only process meta data of an HTTP Web request as referrer, your IP-address, browser language and user agent (browser/ OS type & version) and your data shared with us by using the service. Your data is stored only for the duration of the session. We process your data to provide you the service. The legal basis for the processing is Art. (6) (1) (f) GDPR. We have a legitimate interest in helping you to find the right product on our website Neocom acts as a processor on our behalf and acts upon our instructions.

If you have given consent, we will set a persistent session ID when you use the Buyer’s Guide. This allows us to recognize returning users across sessions and evaluate interaction data to improve the recommendation quality and consultation logic. The session ID is retained for up to 365 days. To support ongoing service improvement, your interaction data may be evaluated - with your consent - to better tailor future consultations and refine how product suggestions are made over time. We store the data for up to 2 years. The legal basis for the data processing is your consent, Art. 6 (1) (a) GDPR. For further details, please refer to our cookie notice and visit https://neocom.ai. If you additionally consent to website and app behavior tracking for personalized advertising, this data may also be processed for personalized advertising purposes.

6.6 Meta Pixel (formerly Facebook Pixel)

On our website, we use the Meta Pixel, a snippet of JavaScript code that allows us to track your activities on our website (Conversion Tracking) and to use the Facebook remarketing feature (Custom Audiences) provided and/or used by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 (“Facebook” or “Meta”).

The Meta Pixel receives and processes the following types of data: Http Headers, Pixel specific Data (including Pixel ID and the Meta Cookie), Button Click Data, Optional Values and Form Field Names. The Meta pixel enables to offer the Meta Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Further information about Meta's cookies, including how Miele uses data from Meta, and the data processed, can be found here and in our Cookie Notice.

For more information to Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation.

In general, your data will be processed within the European Union. However, it might be possible that your data must be transferred und processed outside the United States, for example to the Facebook Inc. in the United States. In such event, your data will be secured by appropriate safeguards as required by law.

For information regarding how to opt out of Meta Pixel tracking, please see our privacy preference center.

6.6.1 Conversion Tracking

We use the Meta Pixel to track your actions in order analyze the effectiveness of our conversion funnel and to regularly improve our website.

6.6.2 Facebook Custom Audiences

We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. As part of this effort, we provide to Facebook a “hashed version” of your email address, which could be matched to your Facebook profile. Hashing is a mathematical operation that applies an equation to information so as to produce an encrypted value that cannot be reversed to reveal the original data. Both Miele and Facebook run the same one-way hash function on the same data element, for an example, an email address. As a result, when Miele provides Facebook with the hashed email addresses of a selected group of customers, Facebook is able to match the hashed value against the corresponding hashed value for users of the platform, allowing Facebook to target Miele customers that are users of that platform with relevant advertising, based on demographic and other factors selected by Miele. Miele provides only the hashed value and no other information about you to Facebook. Further information about this process may be provided by Facebook (see, for example, the “ads” icon in Facebook’s user Privacy Settings and Tools), and you may exercise the preferences provided by those social media platforms with respect to your viewing of advertising on those platforms.

Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.

6.7 Google Services

On our website, we use Google Analytics 4, Google Ads for Remarketing, Google Ads Conversion Tracking, Google Conversion Linker, Google DoubleClick (also known as Floodlight), based on the Marketing Platform – including Campaign Manager 360, Display & Video 360, Search Ads 360 (“Google Tools”) that allow us to track your activities on our website and/or used by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google receives and processes the following types of data: cookie data, usage data (browser type and settings, device type and settings, operating system, application version number) and other internet information. Google Tools enables Google to offer relevant search results and advertisements to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

For more information on Google Tools and how Google may use your data, please refer to our cookie notice, the Google Privacy Policy and Google Terms of Use found here, the Google Ad Policies found here and https://business.safety.google/privacy/.

To opt out of Google Tools, you can set preferences for how Google advertises to you using the Google Ad Settings page found here. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page found here, or by using the Google Analytics Opt Out Browser add-on found here.

7. Cookies

We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as "Cookies"). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as "First Party Cookies") or to another website (hereinafter referred to as "Third Party Cookies").

We inform you about the use of cookies and provide you the opportunity to activate non-necessary cookies in advance with a corresponding note on a banner or in the cookie settings. Furthermore, you will find exhaustive information about the use of cookies and opportunities to activate or deactivate non-necessary cookies in our cookie policy.

8. Social media plugins

Our website uses the Facebook social media plugin of Meta.

An overview of Facebook plugins can be found here: http://developers.facebook.com/docs/plugins; You can find further information on Facebook's Privacy Policy at the following link: www.facebook.com/policy.php

Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.

Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, whereby you must exercise this right to Facebook.

Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 (1) (f) GDPR.

You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.

9. Social media presence

9.1 Note regarding the Facebook Fanpage

Accessing https://www.facebook.com/Miele.HongKong will take you to our fanpage on the Facebook.com social network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Facebook"). If you visit our fanpage, Facebook collects data and processes it in the US, if necessary. This also happens if you yourself are not a registered user of Facebook or simply have not logged in to your Facebook account. Facebook will collect the IP address, operating system information, hardware versions and browser type, data collected from Facebook cookies about your user behaviour, and other technical data. Facebook and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information to Facebook, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Facebook about cookies on https://www.facebook.com/policies/cookies.

9.2 Note regarding YouTube

We operate the YouTube Channel https://www.youtube.com/mielehongkong on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as "YouTube"). If you visit our channel, data will be collected from YouTube and processed in the US, if necessary. This also happens if you yourself are not a registered user of YouTube or have not logged in to your YouTube account. According to information provided by YouTube, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from YouTube cookies about your user behaviour, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.

10. Miele digital products and services

Miele collects and processes personal data in connection with your use of the Miele digital products and services. Please find more detailed information about the use of your data in connection with the Miele digital products and services here.

11. User generated content on Social Media

When you tagged us in your content on social media, it might be possible that we ask for your consent to repost your content on our social media channel/s (e.g. on Facebook, Instagram, YouTube, X and others). We will only use your content after we received your explicit consent. In order to do so, we process your content, your username / account name on social media, your Email address and further information you share with us, e.g. your name. The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR. The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation. You may revoke your consent at any time with effect for the future.

12. Job application

If you apply via the Miele application portal or form or otherwise for a position with us and send us application documents, we will process the personal data you provide in this context only for the purpose of the application process.

Insofar as you have applied for an advertised position, the documents will be automatically deleted six months after completion of the advertising procedure, provided deletion does not conflict with any legitimate interests. In the case of an application without reference to an advertised position (unsolicited application), the application will be kept for a maximum period of one year to contact you, if necessary, with regard to a vacancy notice that arises during this time. At any time you have the option of requesting the deletion of your application prior to expiry of the scheduled retention periods. In the case of a successful application, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements.

If you have applied for employment with another Miele Group company, we will forward your application to the respective company for the purpose of deciding on the employment relationship.

As far as we process your data for the decision on the establishment of an employment relationship, the legal basis is Art. 6 (1) (b) GDPR.

In all other cases, the legal basis for storing your application data is your consent in accordance with. Art. 6 (1) (a) GDPR.

13. Miele trade fair presence

If you visit one of our booths, we collect your data if you provide us with such, e.g. by handing over your business card. We process these data to respond to your concern, e.g. contact for further discussions or offers. If this is necessary to respond to your concern (e.g. when requesting a contact abroad), we will forward your data to the responsible person of the respective company of the Miele Group.

We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1) (b) GDPR. If you give us your consent for such, the legal basis is Art. 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law. At our booths, we also occasionally take pictures and film recordings for documentation, marketing and press purposes, which are then published via i.a. our social media channels (e.g. Facebook, YouTube or Instagram). In this case, we expressly point this out to you by posting a notice on the stand. You may revoke any consent granted to us regarding the use of an image at any time with effect for the future.